4k ultra hd video of canadian rockies
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His message is simple: if you don't like your own photography, you can't expect anyone else to like it. But he's also trying to fit in more personal projects because that's why he got into photography in the first place – long before he was a social media success – and that's what keeps him interested today. Most years, Callum travels for much of the year. For me, the real joy is being out there, so I like to shoot long exposures with physical filters over the lens instead of playing around with the shot later." I have a short attention span, so post-production work is kept to a minimum. "I'm never fully happy with what I do," he says, "but that keeps me pushing harder. Callum tries to do the hard work outdoors with the camera, rather than indoors with the computer, he says. He always takes two lenses everywhere – the Canon EF 24-70mm f/2.8L II USM and a Canon EF 16-35mm f/2.8L II USM – and will sometimes carry a third, the Canon EF 70-200mm f/4L USM, which he likes for its lightweight design and telephoto reach. He also has a drone, which is useful for aerial shots on hiking trips. Liking to travel light, he takes a carbon fibre tripod with him, along with a couple of pan-and-tilt heads. "That's probably my biggest challenge: to try to find a balance of shooting stuff for myself, that I like, and producing work that a client will love," he admits. Having more fans and Likes means he can attract bigger clients. But that does not stop him dedicating a lot of time to his social channels, ensuring his best images are published at peak times. And Instagram photographers who post landscapes tend to rehash the same sort of image – postcard pictures. As he sees it, an Instagram photographer shoots to be popular.
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He describes himself as a photographer who uses Instagram, not an Instagram photographer. But Callum hates the idea of being 'Insta-famous'. He's an 'influencer' – companies pay Callum to promote their products and services on his Instagram account. On Instagram as Callum has more than 760,000 followers. I shoot the scene the way I see it, and then figure out a way of capturing it so that I can use it on social media too." "That means I put myself under a lot of creative pressure to remain fresh and inventive and not rely on post-production tricks. "I come from the old-school fine art side of photography," Callum says.